Results & Impact
• Seamless coordination of regional and local activations
• Strong engagement with addressable prescriber cohorts
• Elevated brand awareness and visibility at launch
• Significant return on media investment
Client
Major Global Pharmaceutical Company
Objective
To execute a multi-region media campaign supporting a dermatology brand launchacross several European territories, aligning messaging and activation withregulatory approval timelines, and engaging key prescribers with high-impactcreative.
Strategy & Challenge
DP coordinated regional platform activations with localized in-market deliveryacross countries including the UK and Germany. The campaign featured splitcreatives to drive disease awareness andbrand messaging across multiple indications. The core challenge was managingcontent release in line with staggered approval schedules across regions.
Execution
Using Activation Factori, we launched flexible, locally optimized media plansas markets received clearance, targeting verified prescribers in dermatology.Creative featured award-winning visuals and messaging tailored to each audiencesegment.
Performance & Optimization
AI-driven optimization enabled responsive media shifts based on engagementsignals. Campaign performance excelled across all key metrics:
• Engagement durations exceeding 30seconds
• CTRs that surpassed industry benchmarks
• High message recall in localized markets
Conclusion
This campaign demonstrated how strategic orchestration across regional andin-market platforms, paired with responsive optimization, can deliverexceptional launch success. DP helped our client exceed benchmarks forengagement and awareness in the dermatology category.
Factori Products
Audience; Activation; Performance
