Connected Factori

The Digital Peloton is now DP Factori

Connected Factori

Connected Factori is the omnichannel performance engine within DP Factori, designed to unify and optimize media campaigns across every touchpoint, from email and display to search, video, CTV, native, and endemic platforms. Rather than managing siloed tactics, Connected Factori brings all channels into a single, intelligent framework, maximizing reach, relevance, and return while maintaining the compliance rigor pharma demands

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Additional Features

Connected Factori turns fragmented channel strategies into coordinated, high-performance media ecosystems

Behavioral Signal Integration

Connected Factori integrates behavioral data (e.g., site visits, content engagement, search activity, email opens) to inform sequencing and retargeting strategies across channels, creating fluid customer journeys

Global and Local Coordination

Activate consistent omnichannel strategies at a global level, while retaining the flexibility to tailor tactics by market, therapy area, or regulatory requirement

Full Compliance Alignment

Channel selection, targeting, and creative deployment are governed by built-in pharma compliance frameworks, ensuring brand safety, message approval, and audience appropriateness across all activations

Your Next Campaign, Optimised

Book a quick demo and see how Factori tools deliver real-time insights, smarter targeting, and measurable ROI.

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Key Features

Additional Features