Our Work

The Digital Peloton is now DP Factori

Our Work

We are committed to innovation, advanced data strategies, and unparalleled market intelligence, Digital Peloton is determined to deliver unmatched value to its clients and stakeholders within the healthcare industry

Book a demo

About us

Bringing pharma clients, healthcare agencies and endemic publishers together to create a brand safe, automated, high performance and highly efficient advertising marketplace. We built DP Factori health-first, as a genuine solution for an unmet market need.
A market we understand deeply and are hugely passionate about

We work with most of the top Pharma brands and businesses across the globe. These are just some of the great brands we work on

We work with most of the worlds best healthcare agencies. These are just some of the top healthcare agencies we love working with

We partner with the best endemic healthcare publishers and Apps in the world helping pharma brands reach the most engaged HCP audience on any device. These are just some of the publishers we work with

Case Studies

Explore our case studies where we’ve delivered phased
programmatic activations and multi-region launches.

See All

Case Study 1: Precision Media Activation for European Infectious Disease Specialists

Digital Peloton used its proprietary Audience Factori tool to aggregate, refine, and model audience data from various sources.

Case Study 2: Audience Segmentation for a Global Respiratory Brand in France

Digital Peloton leveraged Audience Factori to create an intelligence-led viewof HCP engagement across France.

Case Study 3: Congress Activation at ASCO for Global Oncology Brand

To support and extend the impact of the brand’s presence at the American Society of Clinical Oncology (ASCO) conference by activating short-term, highlyresponsive campaigns targeting compliant European HCP audiences.

Case Study 4: Activation & Optimization for Rheumatology Campaign in Belgium & Netherlands

Digital Peloton launched a sustained 14-week campaign using Activation Factori,focused on driving visibility through endemic and display media placements

Benefits

How we help our advertisers

Aggregation of health publishers into a single buying point for efficiency

Direct communication with all HCPs across brand safe medical environments.

Cost efficiency for clients due to precise audience targeting with zero wastage

Increase ROI by using the above insights to refine campaigns, in real time

Overall better performance and data insights from programmatic technology

Up to 50% performance improvements over “direct” booked campaigns on ctr and viewability

Achievements that matter

Digital Peloton empowers healthcare marketers to reach verified audiences across the world’s most trusted medical environments: driving meaningful engagement, measurable outcomes, and compliance at scale.

5,000+

Journal sites across endemic  publishers and gated networks

100%

Audience and therapy areas:
HCP's, Patients and Payors

100%

Global coverage through both international and local language sites