The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
Audience Factori
Audience Factori is a specialised audience intelligence and segmentation engine designed for the pharmaceutical industry. Built to power precision at scale, it creates highly addressable audience segments for programmatic activation, enabling pharma brands to reach the right healthcare professionals in the right context, anywhere in the world
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Key Features

Seamlessly ingesting both 1st-party and 3rd-party data, Audience Factori transforms datasets into actionable audience strategies. Whether you're targeting by therapy, prescribing behaviour, digital engagement, or custom brand signals, the platform builds dynamic segments that evolve in real time, keeping campaigns aligned with changing behaviour

Real-Time AI-Driven Segmentation

Audience Factori continuously analyzes data streams to identify patterns, cluster attributes, and build precision audience segments, adapting dynamically as behaviours shift or new data becomes available

Global HCP Reach

Build segments across therapy areas, specialties, and regions, with verified HCP identifiers and geo-specific compliance filters to ensure responsible, localized engagement

Behavioural & Intent-Based Targeting

Identify and target HCPs based on prescribing patterns, content interaction, device usage, clinical interests, and engagement signals—enabling smarter segmentation beyond static demographic profiles

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Additional Features

Audience Factori empowers pharma marketers with a new level of control and intelligence in audience strategy

Custom Audience Modeling
Use machine learning to create lookalike models, churn risk profiles, or brand affinity clusters, tailored to specific brand objectives, life cycle stages, or campaign KPIs
Omni-Source Data Integration
Ingest and unify data from CRM systems, DMPs, publisher platforms, claims data, medical congresses, website analytics, and third-party providers, ensuring a comprehensive and compliant view of your audience
Seamless Activation
Export segments to programmatic platforms for instant targeting and optimization across display, video, endemic, and social.
Your Next Campaign, Optimised

Book a quick demo and see how Factori tools deliver real-time insights, smarter targeting, and measurable ROI.

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