The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
Performance Factori
Performance Factori is a powerful, interactive global dashboard designed to give pharma marketers unmatched visibility into the real-time performance of their media campaigns. Built specifically for the complexities of pharma, Performance Factori harnesses the power of AI and live data to deliver deep, actionable insights across an extensive range of performance metrics, intelligently grouped by media objectives
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Key Features

Whether you're tracking HCP engagement, patient reach, brand awareness, or Rx lift, Performance Factori brings all your KPIs into one intuitive, customizable platform. The result: a centralized hub where global and local teams can measure what matters, uncover what works, and act on insights with precision

Real-Time AI-Driven Insights

Performance Factori analyses data across programmatic, social, endemic, search, video, and more, automatically surfacing trends, anomalies, and optimization opportunities.

Objective-Based Metrics Framework

Metrics driven by media objectives - awareness, engagement, conversion, adherence - helps users quickly see performance against brand goals and campaign phases.

AI-Powered Recommendations

The platform doesn’t just report, it advises. Performance Factori uses machine learning to highlight underperforming assets, suggest budget reallocations, and predict outcomes based on evolving campaign inputs

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Additional Features

With Performance Factori, pharmaceutical teams gain a live, AI-enhanced command center for media performance

Compliance-First Architecture
Performance Factori integrates compliance guardrails, ensuring performance tracking aligns with industry regulations and brand governance requirements
Custom Dashboards & Exports
Teams can customize dashboards, automate reports, and share insights to keep marketing, medical, legal, and agency partners aligned.
Global-to-Local Visibility
View performance globally, regionally, or locally, with drill-downs into channels and audiences for market optimization.
Your Next Campaign, Optimised

Book a quick demo and see how Factori tools deliver real-time insights, smarter targeting, and measurable ROI.

Book a demo
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