The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
Activation
Factori
Activation Factori is a purpose-built global programmatic media platform engineered for the pharmaceutical industry. Designed to meet the unique challenges of pharma marketing, Activation Factori uses real-time AI to intelligently activate, optimize, and scale media campaigns across channels, ensuring every impression drives measurable progress toward brand and media objectives
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Key Features

Unlike generic DSPs, Activation Factori is embedded with pharma-specific intelligence. It dynamically adjusts campaigns based on live performance, compliance requirements, audience behaviour, and therapeutic context, delivering precision, efficiency, and control at every stage of the media journey

AI-Driven Optimization

Powered by machine learning, Activation Factori continuously analyzes campaign performance and reallocates spend in real time, optimizing toward key media objectives like awareness, engagement, adherence, and Rx conversion

Pharma-Specific Targeting

Access advanced audience modeling tailored for HCPs, patients, and caregivers, with custom segments built around condition, specialty, behavior, and approved targeting parameters

Cross-Channel Orchestration

Activate campaigns seamlessly across programmatic video, display, CTV, native, mobile, and endemic environments, while maintaining unified strategy and compliance controls

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Additional Features

Activation Factori brings together the precision of AI, the scale of programmatic, and the governance of pharma-first design

Objective-Led Buying
Campaigns are structured around defined pharmaceutical media goals, with transparent performance tracking and automated AI adjustments to ensure optimal media efficiency and ROI
Compliance by Design
Built with pharma regulations in mind, the platform includes integrated controls to manage approval workflows, blacklists/whitelists, geography-based restrictions, and brand safety requirements
Real-Time Insights and Intervention
Activation Factori offers live performance dashboards and alerts, giving marketers the ability to monitor, troubleshoot, and fine-tune campaigns instantly
Your Next Campaign, Optimised

Book a quick demo and see how Factori tools deliver real-time insights, smarter targeting, and measurable ROI.

Book a demo
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