The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
The Digital Peloton is now DP Factori
Data Factori
Data Factori is an interactive global media data pool built from extensive programmatic digital activity targeting patients and healthcare professionals (HCPs). Purpose-built for the pharma industry, it transforms billions of media interactions into structured, real-time intelligence giving brands, agencies, and analysts a powerful lens into campaign performance and customer behaviour across the healthcare landscape
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Key Features

Data Factori uses advanced AI to continuously process, analyse, and visualize trends across a vast array of performance and behavioral metrics. These insights are intelligently grouped around key media objectives such as awareness, engagement and conversion, providing a dynamic, intuitive understanding of what’s working, where, and with whom

Additional Features

Data Factori is more than a dashboard, it’s a living intelligence engine that turns media data into strategic advantage

Custom Audience Modeling
The platform tracks behavioral signals to power smarter audience segmentation and targeting.
Cross-Campaign Benchmarking
Aggregate campaign and market insights to benchmark performance, uncover best practices, and guide media strategy.
Plug-and-Play Connectivity
Easily integrate planning, performance, and activation tools for a seamless end-to-end data ecosystem.
Your Next Campaign, Optimised

Book a quick demo and see how Factori tools deliver real-time insights, smarter targeting, and measurable ROI.