Results & Impact
• Viewability improved from 68% to 75% over 14 weeks
• Over 250,000 impressions delivered with increasing efficiency
• Optimized performance aligned with brand’s awareness and visibility goals
• Significant gains in return on media investment for the client
Client
Top 5 Global Pharmaceutical Company
Objective
To drive visibility and awareness for a rheumatoid arthritis brand withmultiple indications through optimized digital media activation in Belgium andthe Netherlands, with viewability as the core performance metric.
Campaign Strategy
Digital Peloton launched a sustained 14-week campaign using Activation Factori,focused on driving visibility through endemic and display media placements. Thecampaign aimed to improve upon an already strong baseline viewability rate of68%.
Optimization Approach
Leveraging Performance Factori and real-time data feedback, we continuouslyoptimized placements, creative formats, and channel allocation. Weekly insightswere used to reallocate budget to the most effective channels and increaseefficiency.
Conclusion
This project underscores the power of continuous optimization and AI-drivenmedia management. Through disciplined performance tracking and responsiveactivation, Digital Peloton delivered measurable impact in a competitivetherapeutic category across two key European markets.
Factori Products
Performance; Activation
