Results & Impact
• Short turnaround campaign with immediate performance data
• Strong content engagement from qualified European HCPs
• Efficient media spend focused on high-responsiveness segments
• Significantly extended the reach of the brand’s ASCO presence beyond theevent itself
Client
Global Pharmaceutical Company – Oncology Division
Objective
To support and extend the impact of the brand’s presence at the AmericanSociety of Clinical Oncology (ASCO) conference by activating short-term, highlyresponsive campaigns targeting compliant European HCP audiences.
Audience Strategy
Using Audience Factori, Digital Peloton rapidly identified relevant,GDPR-compliant HCP segments across Europe with known oncology interest andprior engagement behavior. This enabled immediate audience activation withinthe constraints of the event timeline.
Segmentation Approach
We prioritized oncologists, haematologists, and related specialists withhistorical content engagement and digital responsiveness. These were filteredby therapeutic relevance, region, and compliance status to ensure qualifiedreach.
Media Activation
Activation Factori launched a high-intensity campaign across endemic, display,and email channels, deploying tailored content aligned to the brand’s ASCOactivity. AI optimization allowed for rapid learning and reallocation ofimpressions in real time based on engagement.
Conclusion
Digital Peloton demonstrated its ability to support time-sensitive, high-impactactivations by leveraging real-time data and audience insights. Through rapidsegmentation and responsive delivery, we helped our oncology client enhanceengagement and brand visibility during a major global congress.
Factori Products
Audience; Activation
