Results & Impact
• Enhanced targeting precision in key geographic markets
• Stronger message relevance and HCP engagement
• Increased brand visibility in competitive zones
• Provided the client with a measurable commercial advantage
• Framework in place to integrate prescription data for future refinement
Client
Top 10 Global Pharmaceutical Company
Objective
To defend and strengthen market share in the competitive French respiratorymarket by identifying and engaging high-value HCPs through tailored,data-driven media activation.
Audience Strategy
Digital Peloton leveraged Audience Factori to create an intelligence-led viewof HCP engagement across France. Using behavioral data, prescribing profiles,and media interaction trends, we identified geographic hotspots of highlyactive and relevant healthcare professionals.
Segmentation Approach
We developed granular HCP audience segments based on specialty, geographicconcentration, and historical interaction with digital media. This allowed forprecision targeting and differentiated messaging by behavior, channelpreference, and location.
Media Activation
Using Activation Factori, we delivered personalized campaign content viadisplay, search, and endemic media. AI-driven optimization dynamically adjustedtargeting and creative mix to align with HCP responsiveness in each region.
Conclusion
This project illustrates how a data-first, behavior-aware media strategy canoffer significant commercial value. By identifying where and how to engage HCPsmost effectively, Digital Peloton delivered a measurable competitive edge forour client in one of Europe’s most vital pharmaceutical categories.
Factori Products
Audience; Activation
